Technical Staff


Colton Bly | Interim Head Coach

A native of Bradford, PA,  Colton Bly has impacted hundreds of players and coaches with his knowledge and track record of improving soccer clubs at both the grassroots and elite levels.

While studying physical education, Colton became involved with local soccer clubs and started his coaching education with US Soccer at 19. After completing his degree, Bly held Director positions with clubs in Pittsburgh and Buffalo, where he grew a reputation as one of the top youth coaches in Western PA/NY.

At the age of 27, Bly became one of the 500 out of 300,000 (.001%) soccer coaches in the United States to be issued the U.S. Soccer National A-Youth License, the country's highest qualification for coaching elite youth players.

Colton is currently in the second half of earning the U.S. Soccer National A-Senior License, and upon completion will be one of the only coaches in the United States to hold two ‘A’ License qualifications.

Outside of Flower City Union, Bly owns and operates Twin Tiers Soccer Club back home in Olean, NY. He is also a U.S. Soccer Coach Education Instructor, specifically teaching the National 'D' Course in Western PA.

Jordan Sullivan | Assistant Coach

A  native of London, United Kingdom, Jordan Sullivan has dedicated his entire life to coaching and playing soccer since 2007.
At the age of 16, he was the youngest coach in his class to receive a UEFA B Diploma (FA 1 & 2) and at 20 years old completed FA Level 3 coaching badge–one of the highest levels of coaching education in Europe. While in England, Jordan worked his way up from Assistant Coach to Head Coach for Queens Park Rangers Academy.
Growing up in one of the top soccer capitals in the world, Jordan spent years playing in the Southern League Premier Division and even competed in the FA Cup (the oldest national football competition in the world) during his 5 years at Hayes and Yeading United F.C.
In 2017, Jordan moved to the United States to pursue the “American Dream” where he started off coaching for Global Premier Soccer and Rochester Futbol Club. He was then offered an opportunity to play college soccer while earning two full-ride scholarships at Monroe Community College and Roberts Wesleyan where he received a bachelor's degree in Business and Sports Management. Upon graduation, Jordan played for the Rochester Lancers indoor and outdoor men’s team, and briefly for Flower City Union before becoming an assistant coach.
Recently, he founded the Rochester Lancers Men’s UPSL team where he is the head coach, and also works on soliciting corporate sponsorships, developing marketing materials and program budgets.
Jordan currently resides in Rochester, NY where he met his wife, whose name is also Jordynn (Barnhart) Sullivan. He is living his dream life and gives all credit to his father, Brian Sullivan, who told him at a young age to follow his dreams and find a career that he loves.

Marcelo Moreira | Goalkeeper Coach

A native of São Paulo, Brazil, in addition to his duties with Flower City Union, Moreira serves as a goalkeeper coach for the WNY Flash Academy, Monroe Community College Mens and Womens soccer teams and Nazareth College men’s soccer program. Marcelo also runs More Keepers, his own Goalkeeper program where he trains keepers of all ages throughout WNY. 

Moreira was also the goalkeeper coach for the WNY Flash professional team (2016). 

As a player, Moreira grew up playing in the youth development programs of some the best clubs in Brazil, including Corinthians, before turning pro at the age of 18. He would spend ten years competing for Palmeiras, Série A, before spending five years as the team captain of Juventus (Brazil), where he helped lead the club’s promotion to Série A. Moreira is listed as a Juventus Hero with the club and earned more than 100 appearances.

He also spent time competing in Brazil’s Série A for Londrina and São Caetano.

In 2013, Moreira moved to the United States, where he continued his soccer career as an indoor player; competing for the Syracuse Silver Knights, St. Louis Ambush, Utica City FC, and Rochester Lancers.

Throughout his professional playing career, Moreira had the opportunity to play with Roberto Carlos, Rivaldo, Cafu, and Marcos. He was also able to spend time under the direction of Luis Felipe Scolari, who won a World Cup as the coach of Brazil in 2002.

In addition to holding a USSF National “E” License and USSF Advanced National Goalkeeper License, Moreira has an associate’s degree in Sports Management from the University of São Marcos in Brazil.

Moreira and his wife, Kayla, currently reside in Rochester, N.Y. with their five children – Igor, Pedro, Jilliana, Thiago and Gabriella.


Community Soccer Development

Organizations, groups, or individuals interested in helping grow the game of soccer in the Rochester area can reach out to Flower City Union at